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Valeriy Muzykant

Doctor of Sociological Sciences, Professor of the SHFM RANEPA, expert of the Ministry of Education and Science of the Russian Federation

Achievements 

·      Winner of the National Award "Silver Archer"
·      Winner of the 2005, 2009, 2015 competitions for the best textbook, conducted by the Association of Communication Agencies of Russia (ACAR).
·      Author of over 150 articles in branding and communication policy in Russia and abroad. According to Russian Science Citation Index of 2016. Mr. Muzykant is included in the top 100 of the most cited Russian scientists (mass communication, mass media). In 2015, he was awarded the Honorary Diploma of the Ministry of Communications and Media of the Russian Federation for his contribution in the development of communications, information technology and mass communications and many years of hard work.

Biography 

In 1986, Mr. Muzykant graduated from the Peoples' Friendship University of Russia with degree in international journalism.
 
In 1997, Mr. Muzykant won his degree of Candidate of Sociology Sciences for his thesis “Advertising as a Social Institution”.
 
 Since 2005, Mr. Muzykant  has been working as Professor at the Chair of Financial Management at the Higher School of Finance and Management of the RANEPA. Professor Muzykant is also supervisor for studies of master’s theses, graduation and diploma work and projects of the students of the School. 

His range of research interests embraces: integrated marketing communications, advertising, and branding.

Mr. Muzikant is a member of the Presidium of the International Relations Board under the Ministry of Education and Science of the Russian Federation in the sphere of «Commerce». He chairs the State Attestation Commission in the sphere of «Advertising» at the Russian Trade and Economic University.
 
Mr.Muzykant is the author of over 200 articles in branding and communication policy, published in Russia and abroad. According to RISC 2016, he is included in the top 100 most cited Russian scientists (mass communication, mass media).
 
As an expert in branding and communication policy, he also takes an active part in the corporate training of personnel in production companies and advertising agencies. These activities were conducted in Yekaterinburg, Orenburg, Voronezh, Lipetsk, Kazan, Krasnoyarsk, Krasnodar, and Moscow (Association of Independent Publishers, Evraz-holding, Siemens, Samsung, etc.).
 
Mr. Muzykant holds several professional awards for the development of efficient approaches to brand formation: the National Prize «Silver Archer- 2005», nomination for the best work in the sphere of developing public communications, for his book «Brand Formation through Advertising and PR».
He holds diplomas of winner (2005) and recipient (2003) of the Association of Communicative Agencies for “The Best Publication in the Sphere of Advertising, Public Relations and Related Disciplines”. In 2015, he was awarded the Honorary Diploma of the Ministry of Communications and Mass Media of the Russian Federation for his merits in the development of communications, information technology and mass media, many years of hard work.
 
 
In November 2016, he was trained at the University of Cadiz (Spain) under the program "Russian-Spanish communication Discourse: Perspectives of Cooperation", where he held a master class for masters "This is Russia - intercultural and tourism communication".

Courses 
  • Marketing
  • Advertising
  • Branding
Major publications 
  1. V. Muzykant, Sayumi Mori. The New Business Model of Multivariate Media Product for generation Z // Bulletin of the Peoples' Friendship University of Russia (published by VAK). Journalism Series. №#2, 2016, p.p. 151-164.
  2. The Contours of a Strange Speech as Intext in the Discourse of Slavic Culture (history and modernity) // Bulletin of Slavic Cultures. #1 (39), 2016 -27 p.
  3. Communicology Pro-publicity: at the beginning of professionalization. / V. Muzykant, T. Greenberg // Bulletin of Slavic Cultures. #2 (40), 2016, - 94 p.
  4. Social Media: From the Vertical to the Horizontal. // "Communicology". Moscow. Russia. #5, 2015, -104 p.
  5. "Mass Media Sociology" / Methodical complex on discipline for students enrolled in "Journalism" // Moscow, Russia. The People's Friendship University of Russia. 2015 -184 p.
  6. The Contours of a Strange Speech as Intext in the Discourse of Slavic Culture (history and modernity) // Bulletin of Slavic Cultures. #1 (39), 2016 -27 p.
  7. Viral Marketing: New Communicative Meanings. Values and Meanings. #2, 2015, - 74 p.
  8. HOMO LUDENS of the screen communication era. // Russia Moscow. 2015
  9. Integrated Marketing Communications: Tutorial // Moscow, Russia. 2015 - 216 p.
  10. Online Media as an Educational Component: symbiosis of creativity and technology. / V. Muzykant, P. Muzykant // Bulletin of MIRBIS, Moscow, Russia. #2, 2015, -86 p.
  11. Brand Communication Management: Online and Offline Wednesday. (Part II) // Russia, Moscow. Moscow International Business School (MIRBIS). 2015,- 218 p.
  12. Brand Communications Management (Part I) // Russia, Moscow. Moscow International Business School (MIRBIS). 2014 233 p.
  13. Change in Motivation as a Key Driver in Advertising // Moscow. 2014, -199 p.
  14. Roerich, Tagore and Russia // New Delhi. 2014 International conference
  15. Branding. Brand Management: textbook // Moscow, Russia. 2014, -315 p.
  16. Previous Studies of SMM as of a Viral Strategy in the Media Space // Bulletin of the Peoples' Friendship University of Russia. Sociology series. #4, 2014, -114 p.
  17. Social Dimension of the Media Space and its Content. // Bulletin of the Peoples' Friendship University of Russia. Sociology series. M. The People's Friendship University of Russia. #1 / #3, 2014, -114 p.
  18. Genesis of Advertising Communication in the Context of a New Digital Culture / V. Muzykant, E. Burdovskaya // Bulletin of the Peoples' Friendship University of Russia. A series of Literary criticism, journalism. #3, 2014, -52 p.
  19. Advertising in Action. Promotion Strategies. Textbook M: Eksmo, 2007. Recommended by the Ministry of Education and Science of the Russian Federation as a textbook on specialties 350700 - Advertising, 061500 - Marketing
  20. Branding: Why Do not All Trade Marks Develop into Brands? Journal of the Higher School of Finance and Management of the Academy of National Economy “Corporate Financial Management” # 3, 2007
  21. The Socio-Cultural Field of the Brand. Bulletin of the Moscow University of Culture and the Arts, # 1, 2007
  22. The Brand as an Efficient Tool for a Communication Policy (article). Journal “Marketing PRO”, # 1, 2, 2006
  23. Business games for various courses in «Advertising». M: New-Tone Advertising Agency. In co-authorship with O. Sarkisyan
  24. Formation of Brand Advertising and PR tools. Tutorial. Moscow: Ekonomist, 2004, 2006. Recommended by the Ministry of Education as a textbook on specialties 350700 - Advertising, 061500 - Marketing
  25. Advertising in Action. Story, Audience, receptions. Textbook M: Eksmo, 2006. Recommended by the Ministry of Education and Science of the Russian Federation as a textbook for professionals 350700 - Advertising, 061500 - Marketing
  26. Advertising and PR-technologies in business, commerce and politics. M: Drofa, 2001, 2002. It is recommended to the Ministry of Education as a textbook in the field: Marketing, Advertising, Public Relations - Public Relations, Journalism
  27. Ethnogenesis of Mass Media Systems from proto-publicity - to political branding. // Bulletin of Slavic Cultures. Moscow. 2015.
  28. Training Concept WEB 2.0 in the Discourse of Modern Advertising and Communication Processes of On-line Environment
  29. Media Economy -130 p.
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