Valeriy Muzykant

In 1986, Mr. Muzykant graduated from the Peoples' Friendship University of Russia with degree in international journalism.
 
In 1997, Mr. Muzykant won his degree of Candidate of Sociology Sciences for his thesis “Advertising as a Social Institution”.
 
 Since 2005, Mr. Muzykant  has been working as Professor at the Chair of Financial Management at the Higher School of Finance and Management of the RANEPA. Professor Muzykant is also supervisor for studies of master’s theses, graduation and diploma work and projects of the students of the School. 

His range of research interests embraces: integrated marketing communications, advertising, and branding.

Mr. Muzikant is a member of the Presidium of the International Relations Board under the Ministry of Education and Science of the Russian Federation in the sphere of «Commerce». He chairs the State Attestation Commission in the sphere of «Advertising» at the Russian Trade and Economic University.
 
Mr.Muzykant is the author of over 200 articles in branding and communication policy, published in Russia and abroad. According to RISC 2016, he is included in the top 100 most cited Russian scientists (mass communication, mass media).
 
As an expert in branding and communication policy, he also takes an active part in the corporate training of personnel in production companies and advertising agencies. These activities were conducted in Yekaterinburg, Orenburg, Voronezh, Lipetsk, Kazan, Krasnoyarsk, Krasnodar, and Moscow (Association of Independent Publishers, Evraz-holding, Siemens, Samsung, etc.).
 
Mr. Muzykant holds several professional awards for the development of efficient approaches to brand formation: the National Prize «Silver Archer- 2005», nomination for the best work in the sphere of developing public communications, for his book «Brand Formation through Advertising and PR».
He holds diplomas of winner (2005) and recipient (2003) of the Association of Communicative Agencies for “The Best Publication in the Sphere of Advertising, Public Relations and Related Disciplines”. In 2015, he was awarded the Honorary Diploma of the Ministry of Communications and Mass Media of the Russian Federation for his merits in the development of communications, information technology and mass media, many years of hard work.
 
 
In November 2016, he was trained at the University of Cadiz (Spain) under the program "Russian-Spanish communication Discourse: Perspectives of Cooperation", where he held a master class for masters "This is Russia - intercultural and tourism communication".